JAKARTA — Indonesia’s presidential hopefuls are pulling out all stops to win over voters on social media ahead of the Feb. 14 election.

In the country of 274 million, millennials and Gen Z voters make up 56.5% of the electorate — and campaigning on social media is heating up.

One platform in particular has emerged as a key battleground: TikTok.

“In 2019, it was the Instagram election. This time it’s the TikTok election,” says Aryo Seno Bagaskoro, a young spokesperson for the presidential campaign of Ganjar Pranowo, the former governor of Central Java.

With 125 million monthly active users, Indonesia is TikTok’s second biggest market, making the platform key for Indonesians trying to get news and updates about the election.

All three candidates have taken note and are churning out youth-oriented content on TikTok, with Defense Minister Prabowo Subianto dancing for the crowds, the former governor of Jakarta Anies Baswedan courting K-pop fans, and former Central Java governor Ganjar Pranowo promoting penguin-related posts.

For Prabowo, the clear frontrunner who’s polling in the mid-40s, the messaging on TikTok fits into the wider “gemoy,” or cute, image of his presidential campaign.

The approach is markedly different from the macho image adopted by 72-year-old during his previous runs for the presidency in 2014 and 2019.

Rather than videos of him arriving at rallies on the back of stallions and rousing crowds with nationalist speeches, the most popular content on TikTok has portrayed him as having a sensitive — even vulnerable — side.

One of the most popular campaign posts on TikTok, with 49 million views, appeared to show Prabowo on the verge of tears after tough questioning in the second presidential debate. Many supporters of Prabowo, often young women, posted videos of themselves weeping in solidarity and alleging that Prabowo was a victim of bias.

Anies’ signature has been live broadcasts on TikTok dubbed locally as “Desak Anies,” or “Interrogate Anies.”

Polling in the mid-twenties, he is running neck-and-neck with Ganjar, and cultivating followers who send questions directly to him. Topics vary from his political program to advice on first dates.

Anies has found unexpected popularity among K-pop fans, mainly young women, belying his past associations with conservative Islam.

One of his supporters is a 22-year-old female student who posts on social media platform X about Anies and his campaign using Korean hangul captions. Much of the footage posted is taken from TikTok.

“He is the perfect fit for K-popification,” the owner of the account told CNBC, asking not to be named for fear of backlash.

“When he did live TikTok, the background is like the ones used by K-pop idols, maybe it was the curtain.”

The Anies campaign and its official supporter groups have taken note, occasionally sending her photos or videos they’d like her to promote.

The Ganjar campaign has gimmicks of its own too, such as “Top Gun”-style jackets and penguin symbols. But, according to his campaign team, they are most interested in videos of him interacting naturally with voters on the ground to showcase his humble roots.

“TikTok has unique characteristics. The algorithm values so much the authenticity and the originality of the videos,” says Karaniya Dharmasaputra, deputy for media channels on the Ganjar campaign team. “On TikTok we prefer an unpolished kind of video. Instagram, I think values more the polished content.”

Older politicians have had to embark on a crash course for TikTok campaigning.

Ganjar’s running mate, Mahfud MD has taken a lead role here, copying Anies’ signature live broadcasts. But introducing the 66-year-old minister and former chief justice of the constitutional court to the platform was tricky at first.

“When we first encouraged Pak Mahfud to do a livestream, it was a bit awkward to be very honest,” said Karaniya. “But he adapted very quickly.”

With the power of TikTok becoming clear, worries about its potential for misuse have also grown.

Misinformation has been a major issue on social media in past Indonesian elections, with outright lies spreading widely boosted by bots and “buzzers,” persons employed to churn out and promote propaganda by one group or another.

TikTok is now trying to limit not only the spread of misinformation, but also its role as a platform for political messages.

Paid political advertising or fundraising by politicians and political parties is not allowed on the social media platform. The company has also forged partnerships with government bodies, local NGOs, and newswire agency Agence-France Presse to combat misinformation.

“The short video format used on TikTok means most of the misinformation we see circulating on the platform consists of edited clips or footage shared out of context with a misleading or false caption,” said a representative for AFP.

Some examples include clips doctored to make them appear like crowds at a Prabowo rally — who were in fact his supporters — were cheering on his opponents, one claiming that Anies had converted to Christianity, and another of a leading journalist endorsing Prabowo.

According to Mafindo, one of the NGOs working with TikTok, between January and November last year, just 7.4% of the hoaxes they recorded and helped debunk were on TikTok.

“It’s on YouTube and Facebook that we found the most disinformation, but I think TikTok is catching up. Meaning a lot of hoaxes are now happening on TikTok,” said Septiaji Nugroho, chairperson of Mafindo.

Training of elite athletes dates as far back as the Ancient Olympic Games, when so-called gymnastes advised runners, chariot racers, wrestlers and boxers on technique, nutrition and strength conditioning.

Fast forward to today’s Olympians prepping for next summer’s Paris Games. Their trainers and coaches adhere to the same Olympic motto — faster, higher, stronger — yet have the added benefit of millennia of ever-advancing technology, which now has been super-charged with artificial intelligence.

Trainers and coaches at U.S. Soccer, one of the 47 National Governing Bodies overseen by the United States Olympic and Paralympic Committee, are using AI technology to instantaneously identify and track player movements and ball positions. A suite of software tools allows them to study a variety of human performance metrics, such as body position, velocity, speed and timing in real time on the field of play.

“Utilizing advances in AI and computer vision, we’ve been able to track and study personalized analytics from a variety of sports to determine the strengths and deficiencies in an athlete’s movement and help them make data-informed training and competition plans that can help them improve their performance, as well as their own health,” said Mike Levine, director of performance innovation business operations at the USOPC, based in Colorado Springs, also the home of a high-tech Olympic training center.

While the USOPC and NGBs employ in-house experts in bleeding-edge technology development, data analytics and sports sciences and medicine, big tech companies lend their AI know-how as well. USA Surfing staff, for instance, has teamed up with Microsoft engineers to figure out how best to ride waves. They take digital videos of surfers in action and use AI to analyze data on body movement, surfboards and waves to determine what they did well and what could be improved.

“This work saves coaches and staff hundreds of hours of video tagging, facilitates the accumulation of more and higher-quality data and affords analysts and coaches significantly more time to analyze the data and implement learnings into real-life training and performance,” Levine said.

Creating 3-D models of athletes’ bodies with Intel technology

These are manifestations of computer vision systems, which use AI technology to replicate the capabilities of the human brain responsible for object recognition and classification. A commercial application, called 3D Athlete Tracking (3DAT), was developed by Intel‘s Olympic Technology Group a few years ago and is now being utilized by trainers in numerous sports. 3DAT incorporates sensor-less motion capture and digital video to create three-dimensional models of an athlete’s entire body, from head to toes, which trainers use to tweak and improve performance.

“We’re able to see ways athletes move and detect things not possible with just the human eye,” said Jonathan Lee, who as senior director of sports technology at Intel helped develop 3DAT and is now chief product officer at London-based sports tech company ai.io, which recently acquired the system from Intel.

3DAT has been adopted by Exos, a coaching company in Scottsdale, Arizona, that trains college football players for the National Football League’s annual scouting combine, an evaluation ahead of the league’s yearly draft. “Exos uses 3DAT to analyze the 40-yard dash and help players get faster,” Lee said. Digital video cameras, mounted on timing gates incrementally positioned along the course, capture data on how a runner comes off the line, his acceleration and velocity, and his body’s angle of attack.

The data instantaneously constructs a personalized skeletal model of each player for immediate review. Before a player’s next sprint, a trainer might say, “You need to be more upright or lean forward, and give him tips on how to achieve that,” Lee said.

The NFL-Amazon digital player and concussion-risk tracking

The NFL itself is harnessing AI and computer vision to enhance its Digital Athlete program, developed in partnership with Amazon Web Services beginning in 2019. The Digital Athlete provides a complete view of each NFL players’ experience by analyzing data from his training and game activity, which is captured by sensors and tags in equipment and hours of video from cameras in stadiums. Computer vision and machine learning systems track speed, collisions, blocks and tackles. This data is shared with clubs and allows teams to precisely understand what players need to stay healthy, recover quickly and perform at their best.

“AI and machine learning are the backbone of the program,” said Jennifer Langton, NFL senior vice president of health and safety innovation. “We’re able to analyze a substantial amount of data and automatically generate insights into which players might benefit from altering either training or recovery routines, a process that used to be so manual and cumbersome.”

The AI was taught to identify trauma by repeated exposure to and digestion of digital video images of helmets from all angles, Langton said, and then to cross-reference visual information from statistical data to determine what player was wearing what helmet. “With enough practice, the AI becomes exponentially faster and more reliable than humans at accurately identifying and classifying head collisions throughout a game and the season,” she said, allowing trainers and coaches to see which players are due to reduce their workloads and which have room for a more intensive workout.

The Digital Athlete program was rolled out as a pilot with four NFL teams last year and this season is available to all 32 franchises via a dedicated online portal. “The portal provides teams with a daily training load and risk-mitigation information, as well as league-wide injury trends and benchmarks they hadn’t had before,” Langton said, adding that the NFL will assess the data at the end of the season to evaluate tangible results of the program.

‘The next big thing’: Twin hearts of elite athletes

Another AI-enabled technology that’s making its way into elite athlete training is the digital twin, a virtual replica of a physical object, process or system that can be used to simulate, predict and improve real-world scenarios. Tata Consultancy Services, headquartered in Mumbai, recently announced a partnership with French tech developer Dassault Systèmes to produce a digital twin heart, mimicking the flesh-and-blood one of Des Linden, a two-time Olympic marathoner and winner of the 2018 Boston Marathon (sponsored by TCS, along with the races in New York, Chicago and London).

Linden’s avatar organ — created using AI-analyzed data from CT scans and MRIs — can simulate her heart rate, blood flow and oxygen levels, providing instant feedback that can be interpreted to adjust her training and competition. “We want to understand what is a safe zone for Des’ trainer to put her through,” said Dr. Srinivasan Jayaraman, a principal scientist at TCS. Instead of having her run on a treadmill or outdoors, “We can run simulations using her digital twin heart to vary different cardiovascular parameters and fine-tune her training.”

Linden is no stranger to sports tech, from online message boards back in her high school days for remotely comparing times with other runners to today’s state-of-the-art running shoes that world-class marathoners have broken records wearing. “The digital twin heart is going to be the next big thing,” she said. “Being able to map out [my training] and see the gains and drawbacks ahead of time will allow me to work smarter, not harder.”

That’s what Linden, aided by her digital twin heart, will be doing to train for the 2024 Olympic marathon trials in February. Qualifying for her third Team USA slot “will be a tough task,” said the 40-year-old runner, “but I’ll take a crack at it.”

AI and sports training diets

Although there’s no news yet of a digital twin of the human digestive system, AI is involved in planning Olympic athletes’ diet and nutrition. Alicia Glass, a senior sports dietician for the USOPC, designs meal plans for about 300 athletes with USA Track and Field and USA Swimming, a labor-intensive, hand-written task that’s been simplified with an AI-powered app called Notemeal. “They collected data from 37 dieticians from professional sports teams and organizations and used those data sets to generate individualized meal plans,” she said. “The value-add is that it’s a network of sports dieticians working with the best of the best athletes in the world.”

Glass still relies on her professional skills to understand the events each athlete competes in, their training regimens and goals, as well as their genetics, lean body mass and metabolic rate. Even athletes who train and compete in the same events require totally individualized meal plans, she said. “Notemeal makes that process a lot easier,” she said.

The athletes access Notemeal with a smartphone app. “I hit a toggle on my phone, and they get a text saying a meal has been created for you,” Glass said, adding that the app also applies AI to design personalized shopping lists and recipes.

Glass won’t claim that high-tech dietary planning will win medals next summer in Paris, but “many athletes would admit it helps improve their lifestyle because they’re more aware” of their personal fueling needs.

Linden says there is no turning back from the increasing role of technology in the lives of elite athletes. “Let’s just personalize the heck out of training and make sure we’re getting the maximum gains without setbacks from overworking,” she said.

After Sega’s blockbuster adaptation of its classic Sonic the Hedgehog gaming franchise on the big screen, the company suggested it wants to replicate that success with other hit video games in its arsenal.

Speaking with CNBC at the Web Summit tech conference in Libson, Portugal, Tuesday, Sega Chief Operating Officer Shuji Utsumi said that the company is thinking of bringing more of its lucrative intellectual property to other platforms, including movies and the gaming platform Roblox.

“Sonic is reviving,” Utsumi told CNBC’s Arjun Kharpal, alluding to the success of the Sonic the Hedgehog adaptations in the box office.

Sonic the Hedgehog grossed $306.8 million in the box office, becoming a blockbuster win for the franchise even after initial angry reaction from fans over a poor rendition of the iconic character the first time Sega revealed it to the world.

Sonic the Hedgehog 2 did even better, banking $405.4 million at the box office.

Now, Sega is looking to translate that success into other game adaptations. That might not just mean movies, Utsumi cautioned, adding that the company is looking at other ways to bring its IP to more consumers.

That could include bringing a Sonic experience to the Roblox gaming platform, where millions of people gather to build games and connect with each other in massive online communities, as well as mobile, too.

The company recently closed its acquisition of Rovio, the maker of the Angry Birds mobile game, for 706 million euros ($767.9 million).  

“We have other major IPs,” Utsumi said. “We are thinking of reviving other classical IPs too.”

Utsumi highlighted the Yakuza beat ’em up game and Persona role-playing game franchise as examples that could be adapted.

It comes as Sega is set to launch a new Yakuza game, Like a Dragon: Infinite Wealth, next year. The company is also launching two new Persona games in 2024, too.

“As I say, we are trying to be in a lot of different categories, different areas like Roblox, movies,” Utsumi said. “All these IPs can be somewhere else other than games soon.”

Sega recently launched the latest iteration of its Yakuza game. Collectively, the Yakuza game series has sold 21.1 million units since its debut in 2005, according to Sega. Persona 5, the latest game in the franchise, has also seen considerable success selling over 9 million copies worldwide.

Yakuza is currently only available on PlayStation, Xbox and PC. Platforms. Persona is currently only available on Xbox, PlayStation, PC, and Nintendo Switch.

Sega is also on the hunt for more acquisitions as it seeks to expand its ownership of gaming studios, Utsumi said.

Utsumi suggested that the company would look to find more acquisition targets as opportunities in the market arise.

“As an entity of Sega Sammy, we are acquiring some of the companies. We just made an announcement [to buy Rovio]. We are still looking for opportunities for growth.”

Utsumi said that European gaming studios are “struggling” at the moment as they work to recover from the sales slump that followed the Covid-19 pandemic, as gamers emerged from lockdowns around the world and high inflation made people less willing to pay punchy prices for the latest titles.

“Japan studios are doing well. European studios are struggling,” Utsumi said. “I say all European developers are in a difficult time right now. Once, it was a kind of bubble. Now, it’s adjustment time.”

However, he struck an optimistic note for the future: “I think it’s going to be coming back. As long as you have solid development studios and also solid IPs.”

Sega isn’t the first company that’s looked to replicate the success of blockbuster entertainment franchises on other forms of media. Sony, Sega’s main Japanese gaming rival, made a big splash with its Spider-Man movie franchise, which the company adapted into several top video games.

Utsumi also addressed rumors of Microsoft interest to buy the company.

The Redmond, Washington technology giant reportedly considered acquiring Sega as well as Bungie, the studio originally responsible for Halo, the Verge reported earlier this year, citing internal documents from a hearing in the Federal Trade Commission lawsuit seeking to block Microsoft’s acquisition of Activision Blizzard.

Sega’s operations chief dismissed the suggestion that Sega, which is owned by Sega Sammy Corporation, the company formed from the merger of Sega and Sammy Corporation in 2004, had any intention of being sold to another party.

“Many companies are interested. We feel honored,” Utsumi told CNBC.

“We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen.”

Sony on Thursday reported a 29% drop in operating profit in the fiscal second quarter as the Japanese electronics giant suffered from weakness in its imaging sensor — or chip — business.

Here’s how Sony did in the September quarter versus LSEG consensus estimates:

Revenue: 2.8 trillion yen ($18.5 billion) versus 2.87 trillion yen expected. That represents an 8% increase year-over-year.Operating profit: 263 billion Japanese yen versus 304.4 billion yen expected. That marks a 29% drop year-over-year.

Sony attributed the significant drop in profit to weakness in its imaging sensor business, as well as declines in profit at its financial services and entertainment, technology and services businesses.

The company said profit in its chip division fell over 28% in the fiscal second quarter.

Sony supplies camera chips to consumer technology manufacturing giants like Apple, which uses its semiconductors in its iPhones.

Despite the slide in profit, the company increased its sales forecast for the full year, saying it now expects total sales of 12.4 trillion yen (up from earlier forecasts of 12.2 trillion yen) as it benefits from positive foreign exchange rates.

The Japanese yen has weakened significantly versus the dollar, and Sony makes most of its income outside of the U.S.

Sony also attributed to improvement to its revenue forecast to anticipated bumper performance in its video game, music and imaging and sensing solutions businesses.

Sony is expecting its game and network services business, which is responsible for its popular PlayStation console, games studios and gaming networks, to receive higher-than-expected sales in the full year, boosting performance.

The company has seen a strong start to its newly released Marvel’s Spider-Man 2 game, which is exclusive to PS5. The game sold more than 2.5 million copies in its first 24 hours, making it the fastest-selling PlayStation Studios game in history for a 24-hour period.

Sony said it sold 4.9 million PlayStation 5 units in the fiscal second quarter, up from 3.3 million units sold in the fiscal first quarter.

The company said that it expects its PlayStation 5 console to hit its target of 25 million units shipped in 2023. That’s an important milestone as analysts and investors were watching for signs of Sony’s PS5 performance closely.

Sony’s results come after Nintendo earlier this week reported better-than-expected sales and profit for its fiscal second quarter on Tuesday, as it got a boost from the “Super Mario Bros. Movie” and highly anticipated May release of the “The Legend of Zelda: Tears of the Kingdom” game.

In a interview, Sony’s Eric Lempel said this would mark the first year that PS5 is “fully stocked” after shortages that plagued the company in 2020 and 2021 due to supply chain constraints.

“We launched [PS5] back in 2020,” Lempel told CNBC. “We suffered from the same supply chain issues that everybody was dealing with. Unfortunately, we weren’t able to deliver PS5 to ever consumer that wanted one.”

Thursday’s results follow a fiscal first quarter which saw Sony report a 33% rise in revenue year-over-year to 3 trillion Japanese yen but a 31% year-on-year drop in profit to 253 billion yen.

The company at the time cited weakness in its financial services and pictures division, which saw a small slump on the back of strikes carried out by the Writers Guild of America and other unions, in protest against using artificial intelligence to generate movie scripts.

Sony said that it expects the strike to have an impact on its next financial year, but the firm is engaging in cost control measures to minimize it.

This report is from today’s CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Like what you see? You can subscribe here.

Stocks sold offU.S. stocks experienced a sell-off and all major indexes closed in the red. Meanwhile, U.S. Treasury yields rose for the second consecutive day. Asia-Pacific markets followed Wall Street lower Thursday. Australia’s S&P/ASX 200 fell 1.29%, leading losses in the region, as trade data for the country came in worse than expected. Japan’s Nikkei 225 slipped 0.64% after eight straight days of gains.

China’s trade isn’t picking upChina’s trade activity fell again in August, though not as badly as feared. In U.S. dollar terms, exports fell by 8.8% from a year ago, compared with the 9.2% forecast. Imports dropped 7.3%, less than the 9% decline expected. However, that means imports have fallen every month this year, while exports have dropped monthly since April.

An Apple-Arm agreementApple has signed an agreement with Arm that “extends beyond 2040,” Arm said in a U.S. Securities and Exchange Commission filing. This suggests Apple has secured access to the Arm architecture, an instruction set that outlines how a chip’s central processor works, for the foreseeable future. That can only boost the excitement around Arm’s upcoming IPO that values it as high as $52 billion.

Inside the Magic Kingdom’s chaosWhat did a private bathroom, Oogie Boogie and a hippo have to do with the behind-the-scenes chaos between Bob Iger and Bob Chapek at Disney? CNBC’s Alex Sherman spoke with more than 25 people who worked closely with Iger and Chapek between 2020 and 2022, uncovering the inside story of a CEO succession plan gone awry.

[PRO] Taking bites out of AppleChina reportedly banned government officials from using Apple’s iPhone and other foreign-branded devices for work. The European Commission also designated Apple as a “gatekeeper” under its new act. Apple shares fell 3.6% yesterday — could the company face even more headwinds ahead? Listen to what the pros are saying about those developments.

The roaring flames of 9.1% inflation in June last year have been quenched, but the last few glowing embers are proving hard to extinguish completely.

Oil prices are still rising from yesterday’s news of supply cuts by Saudi Arabia and Russia, adding to inflationary pressures.

And today we found out the services and manufacturing sectors of the U.S. economy have been paying higher prices for inputs in August, according to the prices component of the ISM Services index and its manufacturing counterpart. Moreover, the report showed the services sector growing at a faster-than-expected clip for its eighth consecutive month of expansion and its highest reading since February.

For recession worriers, that sounds like good news. But markets have turned their focus from recession to stubborn inflation and the threat of higher interest rates.

Markets are “seemingly adopting a ‘bad news is good news’ view, rallying on weak growth data, and selling off on strong data — amid fears that too strong data will increase the risk of an additional rate hike,” Goldman Sachs’ Chris Hussey wrote in a Wednesday note.

Indeed, as Treasury yields jumped — the 2-year yield breached the 5% level once again — and bets of a rate hike in November increased, stocks were pressured. Rate-sensitive technology stocks were especially affected, with Nvidia and Apple losing more than 3% each. (Apple’s shares were also affected by a Wall Street Journal report that Chinese government agencies have banned staff from using iPhones at work.)

That caused the tech-heavy Nasdaq Composite to sink 1.06% for its third straight day of losses. The S&P 500 retreated 0.7% and the Dow Jones Industrial Average fell 0.57%.

A roaring blaze is dangerous. But more often than not, it’s the embers smoldering in the underbush that cause the most damage — and ignite a wildfire again.

Taylor Swift responded to her fans Friday after Live Nation‘s Ticketmaster said a general public sale of tickets to the superstar’s “Eras” tour would be canceled because there weren’t enough tickets to meet high demand.

“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse,” Swift wrote in a message posted on Instagram. She did not mention Live Nation or Ticketmaster in her statement.

“I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them,” she wrote.

Separately, The New York Times reported Friday that Justice Department has opened an antitrust investigation into parent company Live Nation’s practices. The probe predates the Swift ticket sale this week, according to the report. The Justice Department declined to comment.

Live Nation, Ticketmaster and the company’s largest shareholder, Liberty Media, also didn’t immediately comment about Swift’s Friday statement or the Times’ report on a Justice Department investigation.

Ticketmaster announced the cancellation hours after Liberty Media CEO Greg Maffei defended Ticketmaster on Thursday. Maffei blamed a surge of demand from 14 million users, including bots, for site disruptions and slow queues for presales earlier this week.

“It’s a function of Taylor Swift. The site was supposed to open up for 1.5 million verified Taylor Swift fans,” Maffei told CNBC’s “Squawk on the Street.” “We had 14 million people hit the site, including bots, which are not supposed to be there.”

Maffei said Ticketmaster sold more than 2 million tickets on Tuesday and demand for Swift “could have filled 900 stadiums.”

The “Eras” tour is set to kick off in March 17 in Glendale, Arizona.

Read Swift’s full statement:

-CNBC’s Sarah Whitten contributed to this article.